Privacy policy

 

Privacy Policy

Overview

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from allveramart.com.

Personal Information We Collect

When you visit our site, we automatically gather certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also collect data about the individual web pages or products you view, which websites or search terms referred you to our site, and how you interact with the site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

  • Cookies: Small data files placed on your device or computer, often containing an anonymous unique identifier.
  • Log files: These track actions occurring on the site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the site.

Additionally, when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Collect Your Data

We collect personal information through three primary methods:

  • Directly from you: When you place an order, create an account, contact our support team, subscribe to our email communications, or complete any forms on our website.
  • Automatically as you navigate: Through cookies, log files, pixels, and similar tracking technologies that record your browsing activity, device information, and site interactions.
  • From third-party services: Including Shopify (our e-commerce platform), payment processors, analytics providers such as Google Analytics, and advertising platforms such as Google Ads, Microsoft Advertising, and Meta.

Types of Cookies We Use

1. Essential Cookies - These cookies are necessary for the operation of our website. They enable you to navigate through the site and use core features such as accessing secure areas and using the shopping cart.

2. Performance and Analytics Cookies - These cookies collect anonymous, aggregated data about how visitors use our website, such as which pages are visited most often and whether users encounter errors. This information helps us improve site performance.

3. Functional Cookies - These cookies allow our website to remember the choices you make, such as your language preferences, username, or region, and provide enhanced personalised features.

4. Targeting and Advertising Cookies - These cookies track your browsing activity across websites and are used to deliver advertisements relevant to your interests. They also help measure the effectiveness of advertising campaigns.

5. Social Media Cookies - These cookies are placed by social media platforms (such as Facebook, Instagram, Pinterest, and Twitter) when you interact with our content or use sharing buttons on our site.

6. Third-Party Cookies - Third-party services embedded on our site, such as payment processors, analytics providers, and embedded content providers, may place their own cookies. We do not control these third-party cookies.

7. Security Cookies - These cookies help detect fraudulent activity, protect against unauthorised access, and ensure the security of your data while using our site.

8. Session Cookies - Temporary cookies that are created when you visit our site and deleted when you close your browser. They are essential for certain features to work smoothly during your browsing session.

9. Persistent Cookies - Unlike session cookies, persistent cookies remain on your device for a predetermined period or until you manually delete them. They help us recognise you as a returning visitor and remember your preferences.

How to Manage Cookies

You can adjust your cookie preferences by changing your browser settings. Most browsers allow you to refuse or accept cookies, and you can also delete cookies that have already been set. Instructions for common browsers:

  • Google Chrome: Settings > Privacy and Security > Cookies and other site data
  • Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and site permissions

Please note that disabling certain cookies may impact the functionality of our website.

How Do We Use Your Personal Information?

We use the Order Information to fulfil orders placed through the site (including processing payments, arranging shipping, and providing order confirmations). We also use it to communicate with you, screen orders for potential risk or fraud, and, where in line with your preferences, provide you with information or marketing communications relating to our products or services.

We use Device Information to help us screen for potential risk and fraud (particularly your IP address), to optimise and improve our site (by analysing how customers browse and interact with the site), and to assess the success of our marketing and advertising campaigns.

Remarketing and Event Tracking

We use remarketing and event tracking technologies to deliver targeted advertisements and measure the performance of our marketing campaigns. These services allow us to show you relevant ads on third-party websites and platforms based on your previous interactions with our site. The following services are used:

  • Google Ads: We use Google Ads remarketing to display targeted advertisements to you across the Google Display Network. Google uses cookies to serve ads based on your prior visits to our site. We also use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns.
  • Microsoft Advertising (Bing UET): We use the Microsoft Universal Event Tracking (UET) tag to track conversions, build remarketing audiences, and optimise our advertising campaigns on the Microsoft Advertising (Bing) network.
  • Meta (Facebook Pixel): We use the Meta Pixel (formerly Facebook Pixel) to track visitor activity on our site, build custom audiences for targeted advertising on Facebook and Instagram, measure ad conversions, and optimise ad spend.

These tools help us with conversion tracking, audience segmentation, and ad spend optimisation. You may opt out of personalised advertising through the links provided in the Behavioral Advertising section below.

Sharing Your Personal Information

We share your Personal Information with the following third-party services to help us use your information as described above:

  • Shopify: Our e-commerce platform, which processes orders and stores customer data. You can read more about how Shopify uses your data here: https://www.shopify.com/legal/privacy
  • Google Analytics and Google Ads: We use Google Analytics to understand how our customers use the site and Google Ads for remarketing and conversion tracking. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
  • Microsoft Advertising (Bing): We share data with Microsoft for conversion tracking and remarketing through the Bing UET tag.
  • Meta (Facebook/Instagram): We share data with Meta through the Facebook Pixel for targeted advertising and conversion measurement.
  • Payment processors: Your payment information is securely shared with our payment processing partners to complete transactions.
  • Shipping carriers: Your shipping address and order details are shared with carriers such as FedEx, UPS, and USPS to fulfil and deliver your orders.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising through the following links:

Data Storage and Security

Your personal data is stored securely through Shopify's data storage infrastructure. Shopify stores your data on secure servers protected by firewalls and encryption. Your data may be processed in jurisdictions outside your country of residence, including the United States and Canada. We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

Text Marketing Terms and Conditions

By opting into text marketing, you authorise us to send text messages regarding your orders and promotional offers. Consent is not a condition of purchase. You may opt out at any time by replying "STOP" to any message. Standard text and data rates may apply.

Do Not Track

Please note that we do not alter our site's data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights (For European Residents)

If you are a resident of the European Economic Area, you have the right to access the personal data we hold about you, to request correction of inaccurate data, to request deletion of your data, to object to or request restriction of processing, and to request portability of your data. Your information may be transferred outside of Europe, including to the United States and Canada. To exercise any of these rights, please contact us using the details below.

Data Retention

We retain your order-related information in our records unless and until you request that we erase this data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated effective date.

Contact Us

Customer support hours: 9:00 am to 5:00 pm EST, Monday to Friday

Email: info@allveramart.com (response within 12 hours during business days)

Phone: +1 (760) 284-7697 (available 24/7)

Company name: ECOM DIGI MARKETING LLP

Company Number: OC436239

Address: 32 Kinburn Street, London, England, SE16 6DW, United Kingdom

You can also contact us via our contact us page by clicking here https://allveramart.com/pages/contact-us